Table of Contents[Hide][Show]
- Boosting your eCommerce sales rules
- Brand trust
- Know your customers
- SEO boosting your eCommerce Sales
- Create Good Sales Copy
- Show Off Your Product's Unique Selling Proposition (USP)
- Optimise & Split Test Website
- Decrease Shipping Times
- Create Unique Copy
- Offer Exceptional Customer Service
- Take Top-Notch Product Images
- Provide Multiple Payment Options
- Show Off Testimonials
I am an eCommerce store owner, and I have run eCommerce stores for the last 24 years. A great deal has changed during that time, technology, the internet, social media and most importantly, people habits. The pandemic has changed the way we think and interact with the world. eCommerce has had a boon.
But as things get back to normal, will sales remain high? Am I doing enough to meet my customer’s expectations?
Boosting your eCommerce sales rules
There is no hard & fast rule to get more sales on your eCommerce store. It all depends on the type of eCommerce store you operate, the audience you target, and the way you operate your store.
Here are some of my thoughts and methods that apply to boost your eCommerce sales.
Primarily, building trust for your brand is the key to boosting eCommerce sales. People need to know that you are a reputable business with an established reputation.
One of the ways in which you can build trust in your brand is by having a well-designed website that is informative and easy to navigate. It’s got to be load fast and have a built-in SEO structure. We can help you with that at Omnime. Customers also want to be able to contact you with any questions or concerns quickly. In addition, you can build brand trust by offering various payment options and having an effective and reliable returns policy.
Know your customers
Know your target audience and offer products and services that appeal to them. While boosting eCommerce sales is essential, it will not be possible if you do not have the right kind of customer base. It is crucial to have a good understanding of your returning customers while at the same time attracting new ones. An effective loyalty program that rewards returning customers will help you accomplish this.
SEO boosting your eCommerce Sales
Organic SEO search engine traffic is one of the main drivers for boosting eCommerce sales. It would be best to put some effort into growing these free visitors by producing quality content and structuring your pages correctly. Keywords and long-tail keywords are essential, as is using meta tags and appropriate keywords. This will ensure that your eCommerce website is found in search engines for people looking to buy what you offer.
You can also get search engine traffic by including keywords in blog posts and other relevant content. This is part of boosting eCommerce sales as this will drive targeted visits to your site, which means they are likely to perform better than those from adverts or social media sites such as Facebook and Twitter.
Create Good Sales Copy
People review distinct factors before deciding to buy a product/service. They look for various characteristics like prices, features, etc. Writing good sales copy is the key to boosting your eCommerce sales. It must convince people because they should buy your product or service. It would help if you made them feel that their life will become better after purchasing your product.
To create a good sales copy, you should use the following techniques:
• You should use repeat keywords at various places in your copy. Research has shown that using keywords correctly increases the chances of people clicking on them.
• Use Call to Action (CTA) in your sales copy.
The best way is to put a CTA button at the end of each paragraph. Then, people should know what they need to do after reading it.
Show Off Your Product’s Unique Selling Proposition (USP)
What do you think about when someone says a brand? You will either relate it to a product or a service. Your USP is the one thing that differentiates your product/service from others. It is what makes your brand memorable and unique compared to other brands in the market.
To enhance your eCommerce sales, you need to show your USP to people. They should know about all the benefits they will be getting when they buy your product/service. If you offer any special services or products, highlight them in your copy.
Optimise & Split Test Website
Optimising your website for search engines is imperative if you want to boost your eCommerce sales. The more visitors you get on your eCommerce store, the more sales are likely to happen. Therefore, you need to make sure that search engines crawl your website frequently.
After optimising your website for search engines, split testing is something you should do. Split testing compares two versions of the same web page by randomly dividing its traffic between them. The version which gets maximum visitors will be considered as the winner. You can then use it for boosting your eCommerce sales.
Decrease Shipping Times
Customers are not interested in purchasing products/services which they must wait for a long time to get delivered. They need things quickly so that they do not miss the discount period, etc. Therefore, you should try to decrease the shipping time for your eCommerce store.
Create Unique Copy
Creating unique and original content is an effective way to boost your eCommerce sales. You need to create valuable content that solves people’s problems. People should find what they are looking for when they visit it.
Offer Exceptional Customer Service
People are more likely to purchase products/services from you if they are confident about your after-sales service. If their query is not solved quickly, they will change the merchant. Therefore, you need to offer customer care through various channels like social media, phone, etc. It gives them quick relief and enhances your eCommerce Sales.
Take Top-Notch Product Images
You cannot sell a product without taking its images. So, the quality of your product images plays a vital role in boosting your eCommerce sales. They are the ones who decide whether people will buy your products or not. So, you need to make sure that they are flawless and appealing enough to draw customers’ attention towards them.
Provide Multiple Payment Options
Offering multiple payment options to customers is something you should do if boosting your eCommerce sales is on your mind. This will give them the power of choosing their preferred payment option. It also allows them to buy products at ease without any hassle of transferring money. You can offer the following types of payment options:
• Cash on Delivery
• Debit Card
• Credit Cards
Show Off Testimonials
Testimonials create trust between you and your customers, boosting your eCommerce sales. Therefore, it is always better to show off the positive reviews for your brand on various forums like Facebook, Google+, Twitter, etc.
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Background information: Organic SEO traffic is one of the main drivers boosting eCommerce. See our Ultimate Guide to SEO for more details.