Updating a Golf Club’s Website for Today’s Digital World

A custom WordPress solution that seamlessly combines membership management, online booking, and e-commerce functionality – delivering a premium digital experience for both members and visitors.

I loved this project. Ventnor Golf Club is a perfect example of how the right WordPress solution can transform a community organisation. Taking their outdated static website and turning it into a powerful tool that not only generates more revenue but makes life easier for the dedicated members who help run the

Erling McCracken
Founder at Omnime Digital

Scope of work & required solutions

Website Development

Created a custom WordPress solution featuring integrated booking systems, membership management, and e-commerce capabilities. The development focused on user experience, mobile responsiveness, and secure payment processing.

Member Portal

Leveraged WooCommerce Subscriptions to create a powerful membership e-commerce system. Members can purchase, renew, and manage their memberships online, accessing exclusive content and booking privileges.

Digital Strategy

Implemented a comprehensive SEO strategy focused on local search visibility and tourist engagement. Built content architecture to showcase the club’s unique coastal location and community spirit.

Booking System

Custom-built green fee booking system with automated administration, reducing staff workload while maximizing visitor revenue opportunities.

Project goals & benchmarks

The project aimed to transform Ventnor Golf Club’s digital presence while preserving its community spirit. Key objectives included.

Modernise booking and membership processes

Increase online visitor bookings

Reduce administrative workload

Improve member engagement

Enhance online visibility

Project outcome & statistics

The new website has significantly improved operations and revenue. We’ve achieved impressive results through careful monitoring and optimisation that continue to grow.

Implementing WooCommerce has transformed the club’s operations. Staff now confidently manage the online shop and membership system. Effective training ensured a smooth transition, and integrating GoCardless provided a trusted payment solution. This modernisation shifted the club from paper processes to efficient digital workflows.

40%

Increase in Online Bookings

333

Increase Ranking Keywords

5.46K

Monthly Search Impressions

Erling has transformed our online presence. His attention to detail and ongoing support have been invaluable to our business.

Sid Lines – Director, Ventnor Golf Club

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