SEO consultancy plan

SEO stands for Search Engine Optimisation; it’s a process of improving your website or piece of content to rank higher on Google or other search engines.

In this article, we’ll go through everything you need to know about SEO, from the basics to more advanced methods. The goal of SEO is to improve your website or content’s position in search engine results pages (SERPs).

There’s no one-size-fits-all SEO strategy, but there are some general tips and tactics that you can use to improve your SEO. SEO is all about improving the visibility of your website or content in search results pages (SERPs). Several factors go into this process:

– keyword research and SEO strategy

– on-page SEO (meta tags, title tag)

– backlinks/internal linking SEO (off-page SEO)

An essential thing to keep in mind about SEO is that it’s a long-term strategy. It takes time and effort for any real benefits to show up, so don’t give up if you don’t see an improvement right away. But on the other hand, if you want good results with SEO, you must have patience and perseverance.

And if you need help implementing any of these tips, then get in touch with us, and we’ll be happy to help!

In this post, we’ll focus on content/on-page SEO.

Key Words

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Keywords are a big part of SEO, and you should use them throughout your content to help improve rankings. However, it’s also essential to focus on the user experience when creating web pages and posts. So make sure your content is high quality and informative and that it’s easy to read and navigate.

– Use keywords naturally throughout your text so search engines can find them easily

– Try using longer and more specific keywords

Meta Descriptions

See case study ↗

Meta descriptions can be a great way to improve your SEO ranking, but it’s important not to include too many keywords in them. This is so old-school SEO. But a recent study shows that 30% of websites don’t even use meta descriptions. Following a best practice method for meta description for SEO will help search engines understand what the content of each page is about without being overly stuffed with keywords (this could lead to Google downranking your site).

Adding links from older posts back to newer ones can also help SEO, as it shows that there is a connection between those pages.

Meta description content needs to be unique and relevant; if you’re using the same meta description across multiple pages on your site, Google might flag them as duplicate content (which could negatively impact SEO).

SEO video and images

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You can also improve SEO by using videos and images in your content. Images and videos help break up the text and make it more readable, keeping readers engaged for more extended periods of time. Additionally, including keywords in file names and alt text can help to improve SEO.

Internal linking is an essential SEO technique that can help to improve your website’s ranking on search engines. By creating a well-structured website with internal links, you are helping Google crawl and index your content in the most effective way possible. Broken links can cause your site to lose ranking, so it is essential to repair them regularly. Internal linking helps to keep users on your site longer and boosts SEO. For the best results, be sure to include your target keywords in your internal links. By doing so, you are providing Google with more information about your website’s content and improving your SEO ranking.

  • Guest blogging on other websites (i.e., write for their audience) with a link back to your site or post so that readers can find it easily and quickly via search engines like Google. It’s also important not just because they provide SEO value but also because they can help drive traffic to your website.
  • Creating valuable content that people will want to share on social media and other websites. This is a great way to get links back to your site organically (i.e., without having to ask for them).
  • Participation in online communities and forums where you can leave links to your site or content as a resource.
  • Submitting articles to article directories with links back to your website (but make sure the articles are high quality and not spammy).
  • Creating link bait – i.e., creating content that’s so interesting, valuable, or controversial that people will want to share it without being asked (think BuzzFeed-style content).

Thanks for reading!

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