Featured Case Study
Professional Yoga Teaching Platform
A minimalist WordPress implementation focused on readability and content delivery, and built with a 559px width layout that prioritises the reading experience across all devices.
This project combines my expertise in WordPress with my passion for yoga teaching. Transitioning from a Classic theme to a fully customised Block Theme solution created something uniquely effective for content delivery and community engagement.
Scope of work & required solutions
Strategic Redesign
A custom Kadence-based WordPress build designed for clarity and flow — intuitive navigation, refined white space, and a visual rhythm that mirrors the mindful movement of Scaravelli-inspired yoga.
Content Architecture
Advanced search functionality and thoughtful content organisation to showcase extensive yoga resources and blog content.
Growth Tools
ConvertKit integration for email marketing and online course delivery, building an engaged subscriber community.
Service Integration
Integrated Fluent Bookings (with Zoom) for private sessions, and WooCommerce (with Zoom plugin) for group events — unifying in-person and online yoga experiences under one streamlined system.
Project goals & benchmarks
The transition from a Genesis Framework site to a modern FSE theme required careful planning to preserve SEO value while enhancing user experience. Each goal was set to support content delivery and business growth.
Elevate content presentation while improving performance
Create a distinctive design separate from typical yoga sites
Streamline booking and payment processes
Optimise for search visibility
Establish the foundation for online course delivery
Project outcome & statistics
The redesign demonstrates how technical choices support content strategy achievement.
The site is a testament to how WordPress can be optimised for content-heavy sites while maintaining exceptional performance and user experience.
Top 10
Google Rankings for Key Terms
100+
Published Articles
<400ms
Load Time
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