Professional YogaTeaching Platform

A minimalist WordPress implementation focused on readability and content delivery and built with a 559px width layout that prioritizes the reading experience across all devices.

This project combines my WordPress expertise with my passion for yoga teaching. Transitioning from a Classic theme to a Full Site Editing solution created something uniquely effective for content delivery and community engagement.

Erling McCracken
Founder at Omnime Digital

Scope of work & required solutions

Strategic Redesign

Custom FSE WordPress theme development featuring intuitive navigation, considered white space, and a full-screen footer with a dynamic video loop for visual impact.

Content Architecture

Advanced search functionality and thoughtful content organization to showcase extensive yoga resources and blog content.

Growth Tools

ConvertKit integration for email marketing and online course delivery, building an engaged subscriber community.

Service Integration

WooCommerce implementation optimized for yoga services, managing one-to-one sessions and retreat bookings with streamlined payment processing.

Project goals & benchmarks

The transition from a Genesis Framework site to a modern FSE theme required careful planning to preserve SEO value while enhancing user experience. Each goal was set to support content delivery and business growth.

Elevate content presentation while improving performance

Create distinctive design separate from typical yoga sites

Streamline booking and payment processes

Optimise for search visibility

Establish the foundation for online course delivery

Project outcome & statistics

The redesign demonstrates how technical choices support content strategy achievement.

The site is a testament to how WordPress can be optimised for content-heavy sites while maintaining exceptional performance and user experience.

Top 10

Google Rankings for Key Terms

100+

Published Articles

<400ms

Load Time

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