Featured Case Study
Saint Valentine’s Liquorice: E-commerce Excellence Since 1994
A cutting-edge WooCommerce implementation that transforms three decades of retail experience into a modern digital shopping experience.
As both the developer and business owner, this project represents my deepest understanding of e-commerce needs. The site embodies 25+ years of online retail experience, combining proven conversion strategies with modern WordPress technology.
Scope of work & required solutions
Advanced E-commerce
Custom WooCommerce implementation built on Storefront theme, featuring CheckoutWC for streamlined purchasing and advanced loyalty program integration.
Search Optimisation
ElasticPress.io integration provides lightning-fast product search across all devices, and the site design particularly emphasises mobile user experience.
Customer Experience
Comprehensive loyalty program implementation allows customers to earn points through multiple interactions – from purchases to reviews and engagement.
Performance Focus
Advanced caching implementation and performance optimisation, delivering exceptional load times across all devices.
Project goals & benchmarks
With decades of e-commerce experience, this rebuild focused on implementing modern features while maintaining the personal touch that has defined the brand since 1994.
Enhance the mobile shopping experience
Improve search functionality
Implement an advanced checkout process
Create an engaging loyalty program
Optimise for conversions
Project outcome & statistics
The rebuild has delivered exceptional results across all key metrics, demonstrating the power of thoughtful e-commerce implementation.
This project showcases how modern WordPress e-commerce can be optimised to deliver significant business results while maintaining the brand authenticity that has developed over the decades.
7.25%
Mobile Conversion (↑34%)
7.61%
Desktop Conversion (↑22.3%)
↑9.1%
Average Order Value
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