Featured Case Study
Amberlights: Crafting Digital Excellence for Artisan Lighting
A WordPress e-commerce solution that elegantly showcases handcrafted lighting while delivering robust business functionality.
This project required a careful balance between artistic presentation and commercial effectiveness. The goal was to let these unique light-refracting creations shine while building a solid e-commerce foundation.
Scope of work & required solutions
Site Architecture
Complete WordPress rebuild focused on performance and SEO, featuring a minimalist black-and-white design emphasising product photography.
E-commerce Optimisation
WooCommerce implementation with streamlined product presentation and ordering process, ensuring business continuity during the transition.
Performance Enhancement
Migration to optimised hosting and rebuilt architecture, dramatically improving site speed and user experience.
SEO Strategy
Comprehensive SEO implementation with custom schema markup for all products and pages, supported by strategic keyword research and content optimization. A robust meta-architecture ensures maximum search visibility for Amber’s unique lighting creations.
Project goals & benchmarks
The challenge was transforming a slow, underperforming site into a fast, SEO-optimised, minimalist design e-commerce platform without disrupting ongoing business operations.
Improve site speed and performance
Implement robust SEO architecture
Enhance product presentation
Maintain business continuity
Increase organic search visibility
Project outcome & statistics
The rebuild has significantly improved both technical performance and business results. Through careful optimisation and strategic SEO implementation, the site now serves as a powerful platform for showcasing and selling artisan lighting. The minimalist design approach and improved performance have created an enhanced shopping experience that lets the products shine.
This project demonstrates how technical optimisation and strategic SEO can transform an artisan business’s digital presence while maintaining its creative essence.
40%
Speed Improvement
Top 10
Product Keywords
2x
Organic Traffic Growth
Erling has been very informative about the whole process of rebuilding my website and clearly explained how this will proceed. I am very pleased with the new site & with his SEO knowledge, my website will be well established in Google search.
Amber Stefani – Designer
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