Featured Case Study
Creating a website for a Western Riding Ranch in Cyprus
A custom WordPress solution that seamlessly integrates accommodation management, equestrian bookings, and e-commerce functionality – delivering an exceptional digital experience for riders and visitors.
Rock Rose Ranch is a premier equestrian destination in Cyprus, offering luxurious accommodations and authentic Western horse riding experiences. This project combines a sophisticated hotel booking system that seamlessly integrates with the client’s Airbnb listings. All wrapped in an expansive, visual design that captures the ranch’s unique atmosphere and offerings.
Scope of work & required solutions
Website Development
Built on a Full Site Editing (FSE) theme showcasing Cyprus’s only Western riding ranch. Features blazing-fast load times, expansive visual storytelling with large typography, and immersive imagery that captures the pine forest setting and authentic Western horsemanship experience.
Accommodation Booking
Integrated comprehensive booking system for luxury log cabins and authentic Mongolian yurts. The entire reservation process occurs seamlessly on-site, without external redirects, to manage availability, seasonal pricing, and special packages for riding holidays and family camping experiences.
Riding Scheduler
ICustom-built booking platform for Western riding lessons, trail rides, and natural horsemanship experiences. Developed on WordPress FSE for future scalability, featuring instructor scheduling, experience level management, and integrated payment processing for individual sessions and multi-day riding packages.
Channel Integration
Connected with a certified PCI-DSS compliant Channel Manager to synchronise bookings from Airbnb and direct reservations. Unified dashboard manages both glamping accommodations and riding experiences, ensuring real-time availability across all platforms while maintaining the ranch’s unique brand experience.
Project goals & benchmarks
The project aimed to transform Rock Rose Ranch’s digital presence while showcasing Cyprus’s only Western riding experience. Key objectives included.
Integrate dual booking systems
Increase direct online bookings
Reduce administrative workload
Showcase a unique Western riding offering
Enhance online visibility
Project outcome & statistics
The digital transformation delivered measurable results across booking efficiency, online visibility, and operational management. With an integrated booking platform for both accommodation and riding experiences, Rock Rose Ranch now confidently manages reservations through a unified system.
Strategic SEO targeting niche equestrian keywords, combined with the fast-loading FSE design, has positioned the ranch as Cyprus’s premier Western riding destination.
85%
Increase in Direct Bookings
320
Ranking Keywords for Western Riding
4.8K
Monthly Organic Visitors
Erling has transformed our online presence. His attention to detail and ongoing support have been invaluable to our business.
Dino & Leela Joakim – Owners, Rock Rose Ranch
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