Featured Case Study
Louis McCracken: Cinematic Portfolio Excellence
A custom WordPress solution, dark-mode WordPress implementation that brings cinematic aesthetics to web design, built to showcase diverse film industry work while maintaining exceptional performance.
Creating a portfolio for a film professional requires a delicate balance between visual impact and performance. The site needed to showcase video content across multiple platforms while maintaining the speed and responsiveness essential for industry professionals.



Scope of work & required solutions
Cinematic Design
Dynamic video header implementation that sets the tone while maintaining performance, complemented by dark mode aesthetics that align with industry standards.
Portfolio Architecture
Custom query-looped portfolio pages organise work across multiple categories—graphics, film, and music productions—with optimised video embedding from multiple platforms.
Performance Optimization
Built on Genesis Framework with specific optimisations for video content, ensuring fast load times despite media-rich content.
Content Integration
Seamless integration with YouTube and other video platforms, maintaining performance while showcasing work through embedded video clips.


Project goals & benchmarks
The challenge was to create a professional presence that could showcase diverse video content while maintaining the performance standards expected in the film industry.
Create a cinematic visual experience
Implement efficient video content delivery
Maintain fast mobile performance
Organise diverse portfolio categories
Enable easy content updates for new work
Project outcome & statistics
The site successfully balances professional presentation with technical performance.
This project demonstrates how WordPress can be optimised to serve film industry professionals, creating a platform that showcases video content without compromising performance or user experience.
<2s
Load Time with Video
100%
Video Integration
100%
Mobile Optimisation
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