Louis McCracken: Cinematic Portfolio Excellence

A custom WordPress solution, dark-mode WordPress implementation that brings cinematic aesthetics to web design, built to showcase diverse film industry work while maintaining exceptional performance.

Creating a portfolio for a film professional requires a delicate balance between visual impact and performance. The site needed to showcase video content across multiple platforms while maintaining the speed and responsiveness essential for industry professionals.

Erling McCracken
Founder at Omnime Digital

Scope of work & required solutions

Cinematic Design

Dynamic video header implementation that sets the tone while maintaining performance, complemented by dark mode aesthetics that align with industry standards.

Portfolio Architecture

Custom query-looped portfolio pages organise work across multiple categories—graphics, film, and music productions—with optimised video embedding from multiple platforms.

Performance Optimization

Built on Genesis Framework with specific optimisations for video content, ensuring fast load times despite media-rich content.

Content Integration

Seamless integration with YouTube and other video platforms, maintaining performance while showcasing work through embedded video clips.

Project goals & benchmarks

The challenge was to create a professional presence that could showcase diverse video content while maintaining the performance standards expected in the film industry.

Create a cinematic visual experience

Implement efficient video content delivery

Maintain fast mobile performance

Organise diverse portfolio categories

Enable easy content updates for new work

Project outcome & statistics

The site successfully balances professional presentation with technical performance.

This project demonstrates how WordPress can be optimised to serve film industry professionals, creating a platform that showcases video content without compromising performance or user experience.

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Load Time with Video

100%

Video Integration

100%

Mobile Optimisation

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