Fidelis HSD: Professional Consultancy Presence

A WordPress solution that effectively communicates complex change management expertise through straightforward, professional design.

Creating a digital presence for a change management consultant requires a perfect balance of professionalism and approachability. The site needed to establish credibility while making complex services accessible.

Erling McCracken
Founder at Omnime Digital

Scope of work & required solutions

Professional Presentation

Clean, modern design with a full-width header showcasing expertise and establishing immediate credibility in the change management sector.

Content Strategy

Strategic content architecture highlighting key consultancy services, case studies, and thought leadership in change management.

User Experience

Intuitive navigation and clear information hierarchy ensure potential clients can easily understand services and expertise.

Performance Focus

Responsive design optimised for all devices, particularly for professional accessibility across platforms.

Project goals & benchmarks

The challenge was to create a professional digital presence that could effectively communicate complex change management expertise to potential clients.

Establish professional credibility

Showcase expertise clearly

Implement intuitive navigation

Optimise for search visibility

Create an engaging content structure

Project outcome & statistics

The site successfully balances professional presentation with accessibility:

This ongoing project demonstrates how WordPress can be optimized to serve professional consultants, creating a platform that builds credibility while maintaining accessibility. The launch is expected in Q2 2025.

100%

Mobile Optimisation

Top 10

Industry Keywords

<2s

Page Load Speed

Erling has approached this project with great skill and clarity, to enable the required results.

John McIntosh – Director, Fidelis HSD

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