Artist

Elaine McCracken is an artist and abstract painter known for her use of bright colours and varied styles.

Her bold and expressive work covers a range of themes. She needed a website that blended e-commerce functionality with a portfolio showcase.

To achieve this, I designed a minimalist website to move away from the square design element or the tiny text, one-page designs favoured by gallery-represented artists. Instead, Elaine’s e-commerce store allows her to sell original works and prints through her responsive gallery function, which includes a lightbox to view high-definition pieces.

The website showcases Elaine’s work while providing an easy and convenient way for customers to purchase her original paintings and prints. It also reflects her unique style and bold expression.