Creative lighting designer.
—Amber steffani
Amberlights, a handcrafted sensory lighting artist and lamp maker, needed a website that blended e-commerce functionality with a portfolio showcase.
In addition, the project scope required appealing to different audiences while highlighting the striking and colourful glass creations that refract light!
Creating a Stunning Website for a Sensory Lighting Artist
Amberlights, a handcrafted sensory lighting artist and lamp maker, needed a website that blended e-commerce functionality with a portfolio showcase.
The project scope required appealing to different audiences while highlighting the striking and colourful glass creations that refract light.
To achieve this, I used a minimalist theme with text scrolling on black and white backgrounds, allowing the designs to shine.
SEO, I successfully executed a comprehensive SEO campaign for Amberlights, which included developing a keyword strategy, implementing on-page optimisation, building backlinks, and creating high-quality content. As a result, the website has seen a significant increase in organic traffic.
Lightning Fast Site Speeds.
We dropped Ambers’s site load from 12 seconds to under 1. By building her new site with Blocks and a super framework, we are future-proofing her website presence for years to come.
With the introduction of Google’s Core Web Vitals, having a fast website is more important than ever.
To achieve results like these, the site structure, managed WordPress hosting and SEO strategy employed have made for stunning results.
