Elaine McCracken is an artist and abstract painter who uses bright colours in her work and varies her style a lot. Her work is a bold expression covering various themes that she paints. Elaine also needed a website that blended e-commerce functionality with a portfolio showcase.
Showcasing Elaine McCracken’s Artistic Vision Online
Elaine McCracken is an artist and abstract painter known for her use of bright colours and varied styles.
Her bold and expressive work covers a range of themes. She needed a website that blended e-commerce functionality with a portfolio showcase.
To achieve this, I designed a minimalist website to move away from the square design element or the tiny text, one-page designs favoured by gallery-represented artists. Instead, Elaine’s e-commerce store allows her to sell original works and prints through her responsive gallery function, which includes a lightbox to view high-definition pieces.
The website showcases Elaine’s work while providing an easy and convenient way for customers to purchase her original paintings and prints. It also reflects her unique style and bold expression.
Lightning Fast Site Speeds.
As search engines get smarter, SEO becomes more about good content and fast page load speeds than keyword hacks
With the introduction of Google’s Core Web Vitals, having a fast website is more important than ever
To achieve results like these the site structure and SEO strategy employed have made for stunning results.